WHY I MADE SIGNATURE RUB
Signature didn’t come together overnight.
I spent more than two years testing dozens of versions — cooking tens of thousands of pounds of meat across backyard cooks, long smokes, and quick weeknight grills — tweaking, adjusting, and starting over more times than I can count.
Every change was tested the only way that matters: over real fire, on real food, with real people eating it.
When it finally came together, I knew it wasn’t just another rub — it was the foundation of BuffalowBBQ.
Bold but balanced. Built to work on anything you throw on the grill.
This is the rub that started it all — the foundation every other flavor is built on.
What It’s Best On
BEEF
CHICKEN
VEGGIES
Built to be bold, balanced, and endlessly versatile, this rub delivers rich, savory flavor without overpowering your food — making it the rub you can rely on no matter what’s on the menu.
• Savory • Balanced • All-Purpose
• Built for beef, chicken, pork & vegetables
• No MSG • Low Sodium • Gluten Free